Jan
03

Advertising: Planet Fitness Sheds Aspirational Approach

COMMERCIALS for gyms tend to feature actors who look like Calvin Klein underwear models, with physiques that most will not achieve no matter how long they spend on an elliptical machine. Planet Fitness, a national chain of about 600 fitness clubs, is introducing a campaign that mocks fitness fanatics, especially those whose devotion infringes on others. A new commercial opens with...
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Jan
02

Used to Hardship, Latvia Accepts Austerity, and Its Pain Eases

RIGA, Latvia — When a credit-fueled economic boom turned to bust in this tiny Baltic nation in 2008, Didzis Krumins, who ran a small architectural company, fired his staff one by one and then shut down the business. He watched in dismay as Latvia’s misery deepened under a harsh austerity drive that scythed wages, jobs and state financing for schools and hospitals. But instead of taking to...
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7 Apps for Creepers

1. SneakypixEver been waiting on the train platform, minding your business, only to glance to your left and find yourself face-to-face with a grown-up nose picker? In this day and age, our first inclination is to snap a discreet photo. Sneakypix makes it appear as if you’re on a phone call, but instead, aim your camera lens at the nasal aficionado and the app will fire off a series of stealth photos...
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Stanford holds off Wisconsin 20-14 in Rose Bowl

PASADENA, Calif. (AP) — Shayne Skov and Zach Ertz believe every game in Stanford's improbable football renaissance led the Cardinal to midfield at the Rose Bowl.That's where Usua Amanam made the interception that stopped Wisconsin's final drive with 2:30 to play in a grind-it-out game. That's where Kevin Hogan grinned broadly as he took the final snap on Stanford's first Rose Bowl victory in 40 years.And...
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Scant Proof Is Found to Back Up Claims by Energy Drinks

Energy drinks are the fastest-growing part of the beverage industry, with sales in the United States reaching more than $10 billion in 2012 — more than Americans spent on iced tea or sports beverages like Gatorade. Their rising popularity represents a generational shift in what people drink, and reflects a successful campaign to convince consumers, particularly teenagers, that the drinks...
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Scant Proof Is Found to Back Up Claims by Energy Drinks

Energy drinks are the fastest-growing part of the beverage industry, with sales in the United States reaching more than $10 billion in 2012 — more than Americans spent on iced tea or sports beverages like Gatorade. Their rising popularity represents a generational shift in what people drink, and reflects a successful campaign to convince consumers, particularly teenagers, that the drinks...
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Jan
01

Central Africa’s Wildlife Rangers Face Deadly Risks

ZAKOUMA NATIONAL PARK, Chad — Just before dawn, the rangers were hunched over in prayer, facing east. They pressed their foreheads into the dry earth and softly whispered Koranic verses, their lips barely moving. A cool wind bit at their faces. All of a sudden, Djimet Seid, the cook, said he heard “one war whoop — or maybe it was a scream.” And then: “K-k-k-k-k-k-k,” the angry bark...
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Reid among 7 NFL coaches sacked in firing frenzy

Andy Reid is the winningest coach in the history of the Philadelphia Eagles. Lovie Smith led the Chicago Bears to the 2007 Super Bowl.Now they're looking for work.Seven coaches and five general managers were fired Monday in a flurry of pink slips that were delivered the day after the regular-season ended.Ken Whisenhunt is out after helping Arizona reach the Super Bowl following the 2008 season. Also...
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Recipes for Health: Warm Lentil Salad — Recipes for Health

Andrew Scrivani for The New York TimesThis recipe started out as something else. I had in my pantry a bag of mixed sprouted lentils – black, green, and brown. I cooked them with the intention of making dal, but I so liked the integrity of the cooked lentils – green and black lentils remain intact even after they soften – that I didn’t want to mash them. Meanwhile I had roasted some squash with balsamic...
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Senate Passes Tax Increases on Wealthy Americans

Jonathan Ernst/ReutersSenate Majority Leader Harry Reid, center, departed after the vote. WASHINGTON – The Senate, in a pre-dawn vote two hours after the deadline passed to avert automatic tax increases, overwhelmingly approved legislation Tuesday that would allow tax rates to rise only on affluent Americans while temporarily suspending sweeping, across-the-board spending cuts.  The...
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